GNTO Edition: Greece Through Gen Z Eyes
Discover how Greece can capture the hearts and wallets of the next generation of travelers
Research Overview
Our comprehensive study surveyed 122 University of Michigan students to understand Gen Z travel behavior, preferences, and decision-making processes.
Quantitative Analysis
Statistical analysis of travel preferences, platform usage, and decision factors
Qualitative Insights
In-depth discussions revealing motivations and deeper behavioral patterns
Strategic Recommendations
Actionable insights for travel brands and destination marketing organizations
Explore Our Research
Deep dive into six critical areas that define Gen Z travel behavior
Content Discovery
Platform preferences & trust factors
TikTok Dominance
57% Regular Use
Authenticity Priority
82% Important
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Search Behavior
How Gen Z researches travel
Google Preference
79% vs 18% AI
Personalized Queries
Growing Trend
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Destinations
Preference ranking & decision factors
Greece Ranking
#3 Destination
Cost Factor
47% Priority
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Marketing Channels
Content preferences & delivery methods
Newsletter Interest
62% Open
Food Content
79% Want
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Group Travel
Challenges & success factors
Commitment Issues
75% Barrier
Scheduling Conflicts
72% Barrier
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Greece Positioning
Strategic recommendations for GNTO
Affordability Appeal
Key Advantage
Cultural Depth
Mythology Draw
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