Meet Our Team
Meet the dedicated students from the University of Michigan who conducted this comprehensive Gen Z travel research.
Core Marketing Team
The dedicated students who made these insights possible
Bio
I'm very interested in architecture and history, and in the future I would love to work for a development company that rehabilitates historic properties. What I love most about travel is seeing architecture from all over the world!
Education
Sophomore, B.A. Economics, Minor in Real Estate DevelopmentSophomore, B.A. Economics, Minor in Real Estate Development, University of Michigan College of Literature, Science, and the Arts
Hometown
Birmingham, Michigan
Bio
I am interested in pursuing a career in marketing, and had the opportunity to work on the marketing team for STG. Outside of this, I love fashion, reading, and exploring new coffee shops. What I love most about travel is how it allows you to connect with new people and cultures, and learn how other parts of the world live.
Education
Sophomore, B.A. Economics & Communication and Media, Minor in BusinessSophomore, B.A. Economics & Communication and Media, Minor in Business, University of Michigan College of Literature, Science, and the Arts
Hometown
Grosse Pointe, Michigan
Bio
I'm passionate about dance, physical fitness, reading, and martial arts. All of which helps me stay grounded and motivated. Professionally, I plan to become a lawyer, using the skills I develop to advocate for others and make a meaningful impact. I love to travel because it constantly challenges me to see the world through new perspectives and gives me unforgettable experiences.
Education
Freshman, B.A. Political Science & PsychologyFreshman, B.A. Political Science & Psychology, University of Michigan College of Literature, Science, and the Arts
Hometown
Rochester Hills, Michigan
Bio
I have a strong interest in marketing, leadership, and community impact. Outside of school, I enjoy video editing, content creation, and finding new coffee spots around town. My long-term goal is to build a career where creativity and purpose intersect, ideally in a space that allows me to tell stories that matter. What I love most about travel is how it pushes you out of your comfort zone and helps you grow through unexpected moments and unfamiliar places.
Education
Freshman, B.B.A. BusinessFreshman, B.B.A. Business, University of Michigan Stephen M. Ross School of Business
Hometown
Grand Rapids, Michigan
Bio
In my free time, I love to read and practice my photography skills. In the future, I hope to work in diplomacy, live abroad, get my masters in applied economics. The me thing I love about travel is learning a little bit of the language.
Education
Sophomore, B.A. Economics & Romance Languages and LiteraturesSophomore, B.A. Economics & Romance Languages and Literatures, University of Michigan College of Literature, Science, and the Arts
Hometown
Traverse City, Michigan
Bio
I love playing piano and basketball with my friends! Professionally, I'm the co-founder of Clear30, anapp that helps people take mindful breaks from cannabis and better understand their habits. What I love most about travel is how eye-opening it is. It teaches me so much about different people, cultures, and ways of life.
Education
Senior, B.A. Film, Television, and MediaSenior, B.A. Film, Television, and Media, University of Michigan College of Literature, Science, and the Arts
Hometown
Brooklyn, New York
Bio
I am currently pursuing my Doctor of Optometry degree at The Ohio State University, following my recent graduation. I enjoy reading, yoga, and running. Travel inspires me by offering new perspectives through different cultures and landscapes.
Education
Senior, B.S. Biology, Health, and Society, Minor in Medical AnthropologySenior, B.S. Biology, Health, and Society, Minor in Medical Anthropology, University of Michigan College of Literature, Science, and the Arts
Hometown
Denver, Colorado
Our Research Philosophy
The principles that guide our approach to understanding Gen Z
Our research is conducted by students, for students. We understand Gen Z because we are Gen Z, bringing authentic perspectives to every insight.
Every insight is backed by rigorous quantitative analysis and validated through qualitative research, ensuring reliability and actionability.
We focus on research that creates real value for travel brands, destinations, and the students we study, bridging academic rigor with practical application.